I collect art books like some people collect vintage wine—obsessively and with the firm belief that the good stuff gets better with time.

It’s inspiration. As a creative director, I love to find ways to inspire my team. A mood board, a pep talk, some jazz music, a quote, and yes, sometimes those art books from my collection.

My approach combines strategic visual thinking with an obsession for craft. I've led cross-functional teams through complex brand transformations, always ensuring that design decisions ladder up to business objectives while pushing creative boundaries. Whether I'm presenting to C-suite executives or collaborating with junior designers, I translate vision into action through storytelling that makes stakeholders lean in, not check out.

I thrive in the organized chaos of multidisciplinary collaboration—where brand strategists, designers, copywriters, and account teams come together to solve problems that don't have obvious answers. The more perspectives, the better.